Google
has blocked YouTube on Amazon's Fire TV earlier than expected amid growing
rivalry between the two tech giants as their businesses continue to overlap.
The
move is in retaliation to Amazon's refusal to sell some Google products that
compete with the retailer's gadgets, and Fire TV devices now encourage people
to access YouTube via one of the gadget's web browsers instead, the Dailymail
reported.
"YouTube
and millions of other websites are accessible by using a web browser like
Firefox or Silk on Fire TV," Amazon was quoted as saying.
With
its entry into India, late in 2016, Amazon’s Prime Video service was often
criticised to be lacking on one key parameter – the ability to stream Prime
Video content onto the big screen in our living rooms. Now with Youtube off the
streaming device, their extensive video library takes a major cut.
Earlier
this month, Google had warned Amazon that it would pull the YouTube app from
Fire TV devices on 1 January, if the two firms could not come to an agreement
on the access of Google's apps on Fire TV devices.
According
to reports, Google has been trying to reach an agreement with Amazon to give
consumers access to each other's products and services. But Amazon doesn't
carry Google products like Chromecast, and Google Home doesn't make Prime Video
available for Google Cast users and last month stopped selling some of Nest's
latest products.
Source : https://www.thequint.com/tech-and-auto/tech-news/google-withdraws-youtube-app-from-amazon-fire-tv
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