Essential Home: Privacy Expert
One interesting twist is that Essential Home will avoid using the cloud for funneling and storing data where possible. That’s a deliberate attempt to handle privacy issues that smart home assistants like Amazon Alexa and Google Home have thrown up. Instead, data and services will be managed locally unless absolutely necessary. That pitch is enough to color us intrigued to learn more.
“The home is your own space where you should be able to say what you want, without having to worry about your privacy,” Essential writes on its website.
The company also offers up information about Ambient, the OS behind the Home product too:
Ambient OS provides a set of services and abstractions that enable the development and execution of applications that run in the context of your home. With Ambient OS, your home is the computer. Ambient OS is aware of the physical layout of your home, the people that live in it, services relevant to both your home and the people within, and devices.
Key to Ambient OS is the belief that people should always be in control. To this end, it does not try to make your home smart by anticipating what you need. Instead, as it learns from people, it can suggest certain behaviors but in the end people decide whether or not use them.
No doubt there’s plenty more to come, not just from the Essential Home and Essential Home, but from Rubin himself. His newest venture, parent to Essential, is Playground and that’s an incubator design to work on multiple hardware projects beyond just smartphones and assistants. Having been the driving force behind Android, the world’s most popular operating system with over two billion devices, Rubin is spreading himself wider in a bid to top that achievement.
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